Buying and Merchandising Essay Example | Topics and Well Written Essays - 1250 words

Buying and Merchandising - Essay Example People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan (VERDICT, 2006, p.4). Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men. At earlier day’s top retailers in this market used to focus only on the female accessories and apparels as the trend women fashion industry was always high but now a days the demand for fashionable and braded men accessories like tie, wallet, belt etc are in growing trend. So, retailers are including men’s accessories in the women accessories stores. So, this report is all about the sales plan of men’s accessories in a women only accessories stores and the pricing of the men accessories from basic price range to premium (Evanchitzky, Vogel & Ahlert, 2007, p.15). Aims and Objectives The main aims an d objective of this business report is to develop an effective sales plan for the men’s essential accessories like tie, wallet and belt. ... Pricing objective is to develop a price range of these products considering the increasing personal disposable income of the younger generations and their follow of new trends. So these objectives of this business report will be satisfied if the gap or weakness of the sales strategies of the value retailers or the top brands are find out. Range Plans From the efficient market research it has been found that the accessories market in the United Kingdom has a steady growth and this growing trend of this market was due the earlier female fashion trend. But now the trend of using fashionable essential accessories of men’s can be found in this market and this gap or the weakness of the luxury brands. There is huge market size of the potential buyers who wants to keep their lifestyle with the new trend. But these are younger school and college going boys who only have the personal disposable income for buying these essential but fashionable products. So the price range for these pro ducts needs to be of a diverse like from basic range to standard price range not the premium range of products which the value retailers have already focused fort the professional men with high income level (Mintel. 2012, p.12). These men’s accessories will be added with the women products in high streets female only accessories shop. As there are many younger men comes to these high streets shops with their female friends and they are the potential customers. In the basic categories there needs to be three different sub categories based on the slightly price difference so that the consumers of basic products categories can satisfy with varieties of price along with the color variety. These

Analyse & assess how hobbes & locke's views differ on the state of Essay

Analyse & assess how hobbes & locke's views differ on the state of nature, the social contract, and the system of government. To what extent was each philosophe - Essay Example â€Å"The ‘State of Nature’ is a term in political philosophy used in social contract theories to describe the hypothetical condition of humanity before the state’s foundation and its monopoly on the legitimate use of physical force.† (Wikipedia, 2006). In simpler words it is the condition before the rule of positive law comes into being or a way to discuss the conditions of society and government. Thinkers during the 17th and 18th century believed that whatever good things one had in the state of nature should not be lost when one entered into society. They evaluated the governments based on this condition. Locke believed that in the state of nature men mostly kept their promises. American frontier is an example of people in the state of nature, where property rights and (for the most part) peace existed (James, n.d.). He believed that the state of nature was good. People are in a state of nature when it is socially acceptable to punish for wrongdoings done against you. Hence, if the government could not do as much for people as they did for themselves in the state of nature, the government could be invalidated. Hobbes’ idea of the state of nature concern power and security and not the moral obligations. He believed that in state of nature people could behave badly towards each other. He compared the English Revolution to the ‘state of nature’, which was brutal. He had a very negative view of the Revolution and this convinced him that kingship was essential. Hobbes opposed Locke’s view that people will generally follow the law of nature because they are naturally rational and not given to constant war. Locke believed that government should be from the people and that it should be limited so as not to violate the natural rights of people. â€Å"Locke states that the entire population has the right to punish an offender so that he will not commit the crime again and so that others will be deterred from moral law breaking.† (Wikipedia, 2006).